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Anatomy of Your Mailing

Your cost will be affected by the following six parts of a mailing. The price quoted to you for a mailing will be a "Per Thousand" price. With the count for a mailing static, increases in services, materials or even printing will cause the "Per Thousand" price to increase as well. When the count decreases, the price will also fluctuate accordingly.

1. Count	This is the actual number of people that are in your mailing list file. This figure is the multiplier for purchasing materials and for the printing and production of your personalized pieces. The amount of postage necessary for the package, and for the invoice of the package at the "Per Thousand" price that is quoted, is based on this count.
2. Materials	The brand name, quality and weight of the paper that you choose for the package can vary the cost of the package appreciably.
3. Printing	The printing available to you from JRW&A is of the highest quality, including typesetting, graphic art work, and even color corrections.
4. Mailshop	This covers folding, inserting, application of the client's postage, bulking, and post office delivery. Whether the package is one personalized piece, or four personalized pieces - our quality control process of checking every fifteenth piece for accuracy, insures a correct mailing. Undeliverable pieces due to insufficient data on your file are returned to you by JRW&A for corrections to your file. You may also choose live stamps or metered postage for your mailings. We can also get you a permit for a printed indicia if you prefer.
5. Services	This area of cost includes the loading and conversion of the client's data file, and segmentation of data, letter text setup, postal presorting, splitting/genderizing, expansion of streets and punctuation, creation of Zip+4, gift amount tables, multiple ask amounts, references to previous gift amounts (last, largest, etc.), formatting of data for processing equipment, and the actual document text setup and personalization.
6. Postage	This cost is controlled by the United States Postal Service. The classifications of mailing and the manner in which the mailing is produced can offer great savings in postage costs. Proper and efficient extension of a mail file to Zip+4, coupled with postnet barcoding for full automation can greatly decrease your postage cost.