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SECTION 1
Additional Services for Institutions
Direct Mail Searches and Letter Series
Special Projects
Personalized E-mail
Custom Brochures by AutoResponder E-mail
Micro-Site Service
Material Printing
Mail Cost Analysis
New Project Cost Analysis and/or Construction Options
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INTRODUCTION
JRW&Associates was founded in 1992 as direct mail production company specializing in
collegiate services. We have grown to offer services far beyond the production of just direct
mail.
A cost analysis of your direct mail program would probably reveal dollar saving methods that
you can put into play immediately. Just an 1/8th of an inch in size on a self mailer brochure could
have prevented you from reaping postage savings on a mailing. Or, the inability to dissect a
project cost could be concealing expensive paper and/or print costs, or even high production
costs of a project.
If you are changing or want to change the method, or package construction of a project which
you are going to have produced, check out your options and your plans. It could save you
thousands of dollars.
We use three costing centers for your material and print needs. Whether you need a run of 200
to 5,000 quantity items, up to 100,000, or even more, we can meet your needs. And, at a good
price.
Personalized E-mail has become a necessary component of student recruitment. Using text only,
or HTML enhanced text, this tool is important. We show you how to track this service, and we
make sure it is personalized and doesn't look like spam. We show you what works and tell you
what doesn't work. Send 500 or 50,000 or more. Your e-mail messages can be segmented,
just like a regular mailing.
Auto Responder E-mail helps eliminate printing costs, saves on office staff time, and gives the
interested individual instant gratification to their requested information, all in a highly personalized
fashion while immediately caging the requestor's personal information for you.
Micro-site use for student recruitment is so very new that a lot of people don't even know that it
exists. Although expensive to institute, the potential is fantastic. The backoffice reports keep you
aware of your campaign progress. We have the information on this service, and you can be on
the cutting edge sooner than you realize. Pricing starts in the low 20's to high 30's, depending on
the level of service you desire.
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